Introducing the 4 Ps:Promote

Everything can be promoted because promotion is everything

Promotion is all about brand building. It doesn’t matter if it’s your personal brand, your company, your team, a service, or a product. Why would someone want to work for you? Buy from you? Sell to you? Partner with you? Trust you? 

The art of promotion lies at the heart of all brand building and all business relationships.  

My friend and partner, Grant Cardone, knows this all too well. He can often be heard saying, “If people don’t know you, then they can’t FLOW you.” And he’s exactly right. You might have the most innovative business idea imaginable, but without promotion it might as well not exist at all. In fact, without promotion, it doesn’t exist at all. 

If you want massive success, embrace the art of self-promotion

If you want massive success, then you need to embrace the lifestyle of massive promotion in every aspect of your life. Put yourself out  on social media, promote who you are, what you do, why you do it, and the work you create so that people know you exist. 

If you’re hesitant, then I would urge you to ignore that voice in your head that is discouraging you from promoting yourself. If you shut this door without even trying, then you’re immediately limiting your opportunities. Promotion is your life. You want massive success. And if you’re not talking about it, if you’re not excited about it. If you’re not projecting it, then you can’t achieve it. I’m not here to sugarcoat your insecurities about shooting a Facebook live or Instagram story; I’m here to tell you what you need to do to achieve 10X success. You have to promote yourself.

Create the narrative about your brand before others can

Ask yourself this: Why should anyone else be willing to promote you if you’re not willing to promote yourself first? Seriously. Why should they hire you? Why should they trust you? Why should they recommend you? Why should they work for you?

TODAY is your opportunity to use social media to completely own the conversation about who you are and what you have to offer. What makes you different? What makes you special? What additional value do you bring to the table? No matter who you are and what you do, there’s something about you–your business, your services and products, your team–that is unique. What need did you see in the industry that existing businesses weren’t fulfilling, inspiring you to start your own enterprise? There’s a reason someone should choose you over all of the other options out there. Lean into that uniqueness.Sell yourself. You’ll stand out if you stick with it and your customers will notice. 

Use the art of promotion to speak directly to your customers

Don’t forget, you have the power and the platform to make your promotional content about your customers, employees, partners, vendors, or whomever you want to serve. You can speak directly to whomever you’re selling to in a way that is personalized. 

Personalized promotion deeply resonates with people who have been burned in the past by businesses who just weren’t able to follow through on their brand promises. But this also raises an important point to be aware of: You have control of the conversation online but only if you maintain control of the conversation around your brand. Maintaining this control means following through on your brand promise — without fail. 

Controlling the conversation takes an incredible amount of discipline as well as a commitment to your organization’s processes, the latter of which we’ll explore in more detail with the third P. 

Remember the four reasons to promote

There is so much noise in the marketplace. So many brands are fighting for a consumer’s attention. In effect, you really can’t over promote. If you’re really that scared of oversaturation, focus on the variety of things you can promote: your services, your team, your customers, why you love doing what you do — the list is endless. 

Do it right and you’ll create so much noise — distinct, brand-specific noise — that people won’t have the opportunity to not know who you are! Just never lose sight of your purpose.

Remember what Grant says “There are four reasons to promote: 

1. Promote for yourself, to remind yourself you’re in business every single day.
2. Promote for your employees, to remind them you’re committed and serious about building your business. 
3. Promote for your competitors, so they know you’re there.
4. Promote for new customers, so they can connect with your brand and embrace its offerings.

Ready to learn more about the 4 Ps and how you can leverage these proven techniques into a 10X business? Then you need to join us for our next 10X360 event! The best information to make the best decision to live your best life awaits. Register NOW!