Your greatest gains come in the middle of your pain.

Think about what that means. Pain is an opportunity. It means that you’re reaching a threshold that starts to become uncomfortable. Then pain settles in. Why? Because you’re doing something that doesn’t feel good. Most people at that point in time stop. The rate limiting factor between businesses that move forward from poor to remarkable is how well they’re able to manage through the pain.

If you think about it, your ability to manage through discomfort and pain is the rate limiting factor for beating your competition in the marketplace. 

When you start doing things that others are unwilling to do, it hurts. Especially when you can’t quite figure out how to do it. 

For example, when you go to your front office person, or you go to an employee, and ask them to do something different and they squirm, and they say they’re not comfortable with it. Or they say they don’t want to do it, and they become negative about it – that’s the pain. A lot of times you, as the business owner says, “Fine then. Let’s back off. Let’s not do it.” 

Pain can tell you one of two things.

#1 – It can tell you’re significantly moving in the wrong direction, and it really hurts.

Or #2 – You’re moving in the right direction, and you’ve never experienced it before. 

You have two options here. You can ignore the pain and discomfort and become fearful and insecure. OR, you can become excited and motivated and inspired, knowing that pain and discomfort can be indicating future success.

Pain can be interpreted and embraced two different ways. Fear or opportunity. Which do you choose?

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