In everything you do, every single day you have to be consistent so you can measure the effectiveness of what you’re doing. If you are consistent, you are predictable. And that’s good! Predictability creates confidence.

This is the same confidence that allows your people to try new things. The more transparency people have into what makes the business work, the more they’re apt to try new things because they know it’ll have an impact on your organization. (And the more you tie their personal, professional, and financial aspirations into the result, the more they’ll challenge and inspire themselves, and be self-motivated to accomplish the goal.)

Now, when people know their work is being measured, their productivity increases significantly. Once you have a model of what it is you want to attain, and once you’ve started adopting consistency as the core behavior in your organization, then you can start designing incremental improvements every single day. You design these by function, by individual, by contributor… this allows your business to breathe and grow and become the organization that you believe it can become. 

It’s very important that everyone understands there is a purpose in everything they do.

Being consistent in every aspect of the organization is how you measure effectiveness and continue to design each incremental improvement every single day.