We are for all practical purposes, the backend operations for the independent practice owners that have joined us in order to run their businesses more effectively.
No human being likes to be told what to do. Consolidation companies and franchise organizations are basically a “cram-down” model. They come in and tell you that you have to do it their way.
I had an idea, which was why don’t I reverse the consolidation play. Instead of acquiring and cramming down, why don’t they own a piece of me and I’ll build the solutions they need to impact their business?
It was well-received by the independent audiologists.