For a lot of people when they start their business, they don’t see themselves as an entrepreneur or as an innovator. I think this is an important factor to consider. They see themselves, in a lot of cases, as the technician or the practitioner. And that’s what Michael E. Gerber talks about in his book The E-Myth. He says 70% of all businesses have been started by a technician who, if they are successful at being a technician, become an entrepreneur. In this case, most don’t go into the new business with an entrepreneurial mindset.

Let me talk about the difference between an Entrepreneur Mindset, an Owner Mindset, and an Innovator Mindset. An Innovator Mindset says: “I’m going to build something that’s unique or that’s different. And I’m going to go out and create a marketplace for it, and it’s going to become greatly successful.” That’s how an innovator thinks about their business.

An Owner Mindset says: “I’m going to go out and I’m going to be good at what I do. I’m going to be so good at it, everyone’s going to want to see me, and everyone’s going to want to be around me. I’m just going to have a great life with a great reputation of being excellent at what I do.”

An Entrepreneur Mindset steps back and says: “Where do I want to be in 5 years? 10 years? What do I want it to look like? What do I want my life and what do I want my engagement in that situation to be? And how do I want to go create it in order to create that impact that I want to create?” It’s a much different perspective.

So I think it’s important to understand your first and foremost perspective. Meaning, how do you think about what you’re going to do from the beginning.

So a person who creates a widget, or a Steve Jobs, and goes out and creates the largest business in the world… that’s an innovator who became a highly successful entrepreneur.

An owner that goes out and creates a practice that has 30 locations and hundreds of people working inside of it… they started as an owner and they became a business owner-entrepreneur.

But for that same particular business, if somebody goes and starts it as a practitioner, and they don’t grow beyond themselves, they’re not really an entrepreneur. Even though they started their own practice. Because an entrepreneur has a bigger perspective on a much grander scope of what they want to attain or accomplish.

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