Your greatest gains come in the middle of your pain. Think about that. Pain is an opportunity. When you’re reaching a threshold that starts to become uncomfortable, and pain settles in… when you’re doing something that doesn’t feel good, you’re on to something. Most people at that point in time stop.
The rate limiting factor between businesses that move on the magnitude of impact scale from poor to remarkable is how well they’re able to manage through the pain.
The things that seem so hard, they hurt so you want to quit. But not giving in, not stopping, this is how you beat your competition in the marketplace. You are doing the things that others are unwilling to do.
When you start doing things that others are unwilling to do, it hurts. Especially when you can’t quite figure out how to do it. You might go to your front office person, or go to an employee, and ask them to do something different… and because it’s something new and different, they squirm. They say they’re not comfortable. They don’t want to do it, and they become negative about it. That’s the pain that then you feel because you get this negative emotion. A lot of times, you as a business owner says, “Fine then. Let’s back off. Let’s not do it.”
Pain can tell you one of two things.
It can tell you’re either significantly moving in the wrong direction, and it really hurts. Or you’re moving in the right direction, and you’ve never experienced this before.
You will feel that sense of pain, and you might become fearful and insecure. Or you’ll become excited and motivated. Pain should motivate you.
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